If Google notices that you have high amounts of bounce rate, then it will directly affect your rankings because Google interprets it as the site not being able to answer the user’s query.Īside from your content, the design of your page is another factor that makes the visitors stay. It is directly related to time on site, and Google considers the entry and exit time of visitors whenever they are ranking websites. Whenever a visitor exits your website after only spending a short amount of time or they exit immediately after entering your website is called bounce rate. Also, Google has shown favor to the websites that have fast page load times, so it would not be detrimental for you to optimize it for faster page load time. This will lead to a more positive user experience and hopefully, a boost in rankings. Websites that are more mobile responsive will usually load faster than those that are not. If you are an SEO, it is your job to make the site load as fast as possible to help your site be ranked higher. We all know that one factor that Google considers when ranking websites are your page load time – the faster it is the better it would be for your rankings.
I cannot stress enough on how important it is to increase your site’s usability by incorporating a responsive design. A mobile responsive web design is the starting point for your customer’s journey and has a massive impact on their experience. These three often come in relation with your site’s design element. Some factors that affect your website’s rankings are: Businesses should always be aware of their conversion rate and their customer’s experience. Your site’s usability and heightened customer experience can never be emphasized enough. Simply put, a great responsive mobile web design leads to a good user experience, and you will also earn Google’s favor which will lead to greater rewards (higher rankings). This entails that if your site’s user experience is top-notch, you will have repeat visitors and higher amount of converted users. If you have a responsive web design, then users will have a much easier time navigating through your website, and overall have a good user experience. Consequently, the time a user spends on your page is used by Google to determine a site’s or page’s quality or value. One of the main reasons why users do not stay on your website for an extended amount of time is because they usually have a hard time navigating through its pages. And a mobile-optimized website often comes with a mobile responsive design.Īside from being optimized for the mobile platform, here are 5 reasons on why a mobile responsive design can help your SEO goals: Which entails that the SEOs that focus on the users instead of anything else are favored by Google.īasically, if you are moving toward a more mobile-optimized website, then you have the approval of Google. That is why it is still surprising for me to know that most businesses and SEOs have yet adapted a more mobile-friendly website – specifically, responsive mobile design.Īlways remember that Google is and will always be user-centric, and that’s why when society shifted to a more mobile-focused web browsing journey, Google immediately adapted. This news should not be a surprise for SEOs because it is our job to predict where the online landscape is headed and to adapt accordingly. The internet is an ever-changing field, and in relation to the move to a mobile-first index for search engines, the mobile platform has officially overtaken desktops as the first choice of device for web browsing. Incorporating a responsive web design to your website need a lot of time, effort, and energy, but it will be worth it.
Which involves a lot more work for SEO professionals. The mobile-centric attitude that society has adapted has been growing for a while now and is not changing anytime soon. One potential change that got my attention is that SEOs should not solely focus on their desktop websites, but also its mobile version. That specific announcement hinted that a lot was going to change for us.
That announcement only necessitated the incorporation of a responsive web design to an SEO’s mobile website because having a responsive web design affects your SEO through positive user behavior signals. It has only been a year since Google announced that they are moving to a more mobile-focused indexing, and the SEO landscape has never been the same.
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